Joshua Umbehr

Josh Umbehr, MD is a family physician, entrepreneur, and national leader in the Direct Primary Care (DPC) movement. In 2010, he founded Atlas MD, one of the earliest DPC practices in the country, with a simple goal: make primary care straightforward, affordable, and human again. He later built Atlas.md, now the nation’s leading DPC-focused electronic medical record platform, used by thousands of clinics, helping thousands of physicians transition to direct care—often at no cost—by providing education, tools, and hands-on support. He has worked at the local, state, and federal levels to advance DPC-friendly legislation and policy. More recently, he launched Atlas.Direct, a direct insurance company designed to pair with DPC and make health insurance radically simpler and less expensive.